Dr. Adam Schwartz was getting poor results with his old website drschwartzchiropractic.com. It was made from a template and it had ‘Flash’ content in it. This reduced the Google ranking because the Googlebot does not like duplicate content and it also does not understand ‘Flash’ coding . Also the name Schwartz in the domain name made it easy to miss-spell.
We picked a new domain name austinliveoakchiropractic.com for his new website. It is easier to spell and it gives the googlebot information on his location. Adding pictures makes his website more personalized. More relevant information has been added and the content is more effectively organized by adding additional pages. These changes provide easier access to pertinent information for prospective patients. To personalize the new website even further I plan to put a video of Dr. Schwartz on the front page in place of his picture. That personalization should help him win the confidence of his patients.
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